Frequently asked questions
Answers to common questions about the study, methodology, and interpretation of results.
What is AI100 in plain language?
It is a study of how visible your brand is in AI answers within the category where it should realistically be recommended.
How much does it cost and what's included?
$999 for 200 studies. Each study includes 200+ prompts across 9 scenario types, analysis in two modes (model knowledge and web sources), competitor ranking, and personalized growth scenarios.
Why not just ask ChatGPT a few times by hand?
You can, but that gives a fragile impression. We use a broader corpus of questions so the output behaves like a study rather than a lucky anecdote.
Can you influence how models answer?
AI100 is a diagnostic tool, not a manipulation instrument. We don't offer ways to trick models. But the results show which content types models use for answers — and that lets you build a content strategy that improves visibility naturally.
Which brands can be studied?
Any brand with a public presence: B2B, B2C, SaaS, e-commerce, fintech, education, media. The only requirement is that the brand could potentially appear in AI answers. For very new or niche brands the score may be near zero — but that is also valuable diagnostics.
How scientific is the report?
AI100 is applied research, not an academic publication. We use a standardized question corpus, a logarithmic scale, and a confidence interval. The result is repeatable and explainable, but depends on the date, model, and question wording.
How many runs does one key give?
200 full research runs. Viewing existing reports does not consume runs — you can return to them anytime. There is no time limit.
Why can a brand be strong in search but weak in AI?
Search optimization and AI answer visibility are different tasks. Models build answers from meaning, not links. If the company is described inconsistently, if the website speaks a different language than the market, and if external sources don't reinforce the brand's key qualities, AI may recommend a clearer competitor even when your site ranks well.
Didn't find an answer? Write to us.
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